ASTERIA, listed on the TSE Prime Market, announced that a new book by its founder and President, Hirano Yoichiro (平野 洋一郎), titled “Raise the Flag First, Then Figure Out How to Climb It,” will go on sale at bookstores nationwide on 1 September 2026. The publisher is Nihon Jitsugyo Publishing Co., Ltd., and the list price is ¥2,200.
The book is presented as a candid account by Hirano Yoichiro (平野 洋一郎) of the practical knowledge he gained from founding a startup through managing it after its listing. It is said to cover a comprehensive range of know-how for overcoming challenges, including information gathering, product development, organizational building, fundraising, pivots and exit strategies.
The author is the founder and Representative Director and President of ASTERIA Corporation. He has also served as a specially appointed professor at Kyoto University’s Graduate School of Management and as chief judge for the selection of Japan’s representative at the Startup World Cup. From Chapter 2 onward, the book’s structure covers such topics as designing the future, using information, product development, fundraising, organizational building, pivots and exits.
The book overview includes the publication date, format, number of pages, the author’s profile, the table of contents and copyright information. The publisher is Nihon Jitsugyo Publishing Co., Ltd. The text introduces the author’s career, the aims of the book and its practical approach for readers.