The report covers Tohoku Electric Power’s aim of having information on its liberalized-rate plans reflected in AI-generated answers, along with a comparison of the 5 companies considering GEO implementation and their reasons for doing so. The quality of the GEO interface and hands-on support became decisive factors, and the initiative is moving forward with eventual in-house operation in mind.
Tohoku Electric Power’s liberalized-rate plans have attracted attention locally as the electricity brand associated with the region, but there are cases in which they are not yet accurately reflected in AI search answers. The company has indicated a policy of encouraging AI systems to reference accurate information. This is intended both to promote enrollment in its new plans and to strengthen its strategic response to general keywords.
In a comparison of the 5 companies considering GEO implementation, the main criteria were the tool’s ease of use and the quality of its hands-on support. A comparison of Mieruca GEO, a GEO tool, with an overseas-developed tool highlighted the importance of Japanese-language accuracy and the support structure. With eventual in-house operation in mind, the tool’s usability and ongoing information sharing were cited as decisive factors.
Mieruca GEO and the overseas-developed tool were ultimately identified as implementation candidates. Concern over the instability of the overseas tool’s Japanese-language AI writing functions became an issue. The post-implementation support structure and access to digital marketing experts for consultation were positively evaluated, along with the close working relationship.
The report also indicates an aim of using GEO to achieve higher search rankings and strengthen SEO and content production. Over the longer term, the company appears to be seeking to build up its own expertise and optimise the exposure of its information.