Mitsubishi Corporation has launched its new owned media platform “RYOWA,” with its inaugural feature explaining the platform’s significance, the origin of its name and its future development.
Mitsubishi Corporation announced the launch of its owned media platform “RYOWA.” The inaugural feature outlines the platform’s purpose and how companies can communicate information through a range of content.
The name “RYOWA” combines “hishi,” from Mitsubishi, and “wa.” The feature explains that the publication was launched as an in-house newsletter in 1956 and has since covered businesses and employees. It is now set to evolve further as an owned media platform.
The article displays cover images from the inaugural issue through the October 2021 issue, introducing the cover designs of past issues. It also provides information on sharing the publication through its official website.