Sonos has announced the new Beam Ultra soundbar and Ace Ultra headphones. In Japan, the Beam Ultra will cost ¥99,800 and the Ace Ultra ¥69,800, while the company has also unveiled Sonos 27mcp, a feature for integration with external AI services.
SONOS announced the new Beam Ultra and Ace Ultra on 2 September, with Japan pricing set at ¥99,800 for the Beam Ultra and ¥69,800 for the Ace Ultra. The company also announced its new audio operating system, Sonos 27, and introduced Sonos 27mcp, an early-access feature that enables integration with external AI assistants such as ChatGPT. In Japan, preorders for the Beam Ultra will open on 25 September ahead of its 9 October launch, while preorders for the Ace Ultra will open on 16 October ahead of its nationwide launch on 30 October. US pricing is $699 for the Beam Ultra and $449 for the Ace Ultra.
The Beam Ultra has 9 drivers, including 2 upward-firing drivers aimed at the ceiling, and supports Dolby Atmos 7.1.2-channel audio. Its newly designed center channel improves dialogue clarity, and it features AI speech enhancement and Night Sound. Connectivity includes Wi-Fi, Bluetooth and HDMI eARC, with support for Trueplay, subwoofers and other expansion options. The Japan-specific price and launch date have been announced.
The Ace Ultra is an ANC-equipped pair of headphones with 40mm drivers and 10 microphones, offering up to 35 hours of battery life. It features USB-C and 3.5mm wired connectivity, adaptive EQ and headphone linking through Headphone Engine 2, allowing the Ace Ultra to connect directly to a Sonos system and transfer audio to the speakers. The Japan price is ¥69,800, with preorders opening on 16 October and nationwide sales beginning on 30 October.