MatsukiyoCocokara & Co. has launched the high-performance Enhanced Serum from its THE RETINOTIME brand. The medicated serum, which claims to improve wrinkles while also brightening the skin and preventing rough skin with Japan's first combination of 4 ingredients, will be sold nationwide.
MatsukiyoCocokara & Co. has launched the medicated high-performance Enhanced Serum as a new product from its long-selling THE RETINOTIME brand, which has been used by customers for many years. It is said to be the first product in Japan to combine the 4 ingredients niacinamide RF blend, tranexamic acid, D-panthenyl alcohol and isopropyl methylphenol, addressing wrinkles, skin brightening and rough skin prevention in a single product. The product launches on 11 November 2026 and will be available at stores operated by the Matsumoto Kiyoshi and Cocokara Fine groups, as well as the company's online store.
The brand has a history of approximately 20 years since its launch in FY06, and annual sales have reportedly reached approximately ¥2.8 billion. Under its new concept, “Turning time into beauty,” the brand is said to be pursuing a transformation into one that proposes care tailored to each individual's skin.
The article provides information on the launch of the new product, the brand's continued growth, and its sales areas and channels.