Japan ranked 1st out of 101 countries by the number of smartwatch searches, with Apple Watch accounting for a world-leading 96.3% of brand-name searches. Fitness tracker searches ranked 38th, with approximately 1.45 million total monthly searches and 1,374 searches per 100,000 people.
According to a survey published by the UK's Wareable, Japan ranked 1st out of 101 countries by the number of smartwatch searches. The survey aggregated Google searches by country from September 2025 through August 2026 and compared the figures per 100,000 internet users. Japan recorded approximately 1.45 million searches per month, equivalent to 1,374 per 100,000 people. Apple accounted for a high proportion of smartwatch brand-name searches in Japan, with Apple Watch representing 96.3%, the highest share among the 101 countries.
By contrast, Japan ranked 38th for fitness tracker searches, with approximately 21,000 tracker-related searches per month, or 19.9 per 100,000 people. In the overall ranking combining smartwatches and trackers, Australia ranked 1st and Japan 2nd.
Globally, Apple accounted for 76.3% of brand-name searches, followed by Samsung. Country and brand rankings varied by country and brand, with the rise of local brands also observed in some regions.