The final judging for sake-label designs commemorating Okumura-gumi's 120th anniversary was held in Kashihara, and the finalist designs were selected. The initiative by the company, whose place of origin is regarded as Nara, was reported.
The final judging for sake-label designs being created by Okumura-gumi to commemorate its 120th anniversary was held in Kashihara, and the review of the finalist designs proceeded. The company, a major general contractor rooted in Nara Prefecture, is entering the final stage of the design process as the centrepiece of a series of anniversary initiatives.
Multiple design proposals were presented in the final judging, and several designs appear to have ultimately been selected and shortlisted. In-house and external designers and other parties took part in the judging, with criteria including the designs' expressiveness as sake labels and consistency with the brand image.
Okumura-gumi is a construction company with a long history and identifies Nara as its place of origin. The company is expected to develop anniversary initiatives commemorating its 120th anniversary through the sake-label designs.