The new QBB Baby Cheese commercial featuring Sunshine Ikezaki (サンシャイン池崎) surpassed 3 million views. The release of the new video “QBB as Usual: Snack Edition” and the second SNS campaign were also announced.
ROKKO BUTTER CO.,LTD. released a new commercial for QBB Baby Cheese on 17 September 2026, distributing the main version, in which Sunshine Ikezaki (サンシャイン池崎) passionately shouts in a specially made costume, as well as a voice-only version and a making-of video. The main video reportedly surpassed 3 million views within 27 days of its release.
Under the new “QBB as Usual” concept, the new video “QBB as Usual: Snack Edition,” featuring Ikezaki (池崎), is scheduled for release on 15 October 2026, alongside the second SNS campaign. The campaign will run through the official X and official Instagram accounts, with prizes including original squeezable toys, assorted gift packages and QUO Card Pay.
QBB Baby Cheese ships more than 200 million units annually and is said to hold the No. 1 domestic market share. Its lineup includes various Baby Cheese products, premium products and the Delicious and Healthy Baby series. The latest initiative is expected to strengthen its positioning as a snack food.
The SNS campaign will run on official X from 19 to 25 October and from 26 October to 1 November, and on official Instagram from 19 October to 1 November. Entry requires following the account and commenting on the campaign post.