Quartile, exclusively operated in Japan by MBK Digital, won the Strategic Localisation award at the Amazon Ads 2026 Partner Awards. The award recognised its support for the international expansion of Honeysticks, a brand originating in New Zealand.
Quartile, an AI optimisation platform exclusively operated in Japan, won the Strategic Localisation category at the Amazon Ads Partner Awards. The award recognised its data analysis and regional automated optimisation capabilities.
The award-winning case involved supporting the international expansion of Honeysticks, a premium New Zealand children's brand. Quartile used AMC to analyse consumer behaviour by region and design campaigns tailored to the reasons for purchase in each country.
The company was recognised for optimising the brand for regional markets through localisation that reflected audience characteristics in each region while maintaining global brand consistency. The use of AMC and AI capabilities produced performance exceeding that of conventional campaign structures.
As Quartile's exclusive reseller in Japan, MBK Digital said it would strengthen its support structure for Japanese companies' advertising operations and international expansion using data and AI technologies. It aims to expand growth opportunities in Japan and overseas following the award.