A chronological account of official announcements, exclusive content and events around the world marking Apple’s 50th anniversary. Key developments, including the live performance in Omotesando and events in various locations, are tracked.
A chronological account of Apple’s 50th-anniversary activities, including the distribution of exclusive content linked to official announcements and the buzz on social media, together with events around the world. A plan for a worldwide rollout from 1 April was also reportedly announced.
Events and performances took place around the world, including in Paris, New York, London, Mumbai, Shanghai and Omotesando in Tokyo. Reports covered live entertainment and exhibition displays at the venues, including the Mori Calliope live performance in Omotesando. Performances by artists, including a surprise show at Grand Central in New York, were also featured. Scenes from venues including Battersea in London, the Sydney Opera House and Omotesando in Tokyo were reported alongside photographs.
In Japan, a commemorative event marking the 50th anniversary was confirmed, and a live performance in Omotesando was announced. Possible related events in Ginza and other locations across Japan were also discussed. In conjunction with the official announcements, experiential events and the distribution of limited-edition items at the venues are expected to take place.
Reports also covered the distribution of limited-edition T-shirts, pins and posters, as well as performances by renowned artists including Paul McCartney. The Apple 50th-anniversary campaign is expected to roll out around the world.