Meiji held a presentation in Tokyo for its new products for autumn/winter 2026 and will launch them in the market sequentially from 1 September. The lineup comprises 2 chilled desserts, 1 spread and 1 prepared food product.
Meiji held a presentation in Tokyo for its new autumn/winter 2026 products and announced that it would launch 2 chilled desserts, 1 spread and 1 prepared food product in the market sequentially from 1 September.
The launches are positioned as new autumn/winter products for the retail market. At the presentation, Meiji also unveiled a new project for the Meiji Hokkaido Tokachi brand, which will celebrate its 35th anniversary next year.
The launch schedule and product breakdown indicate an aim to strengthen the autumn/winter lineup.