Iijima Keiichi (飯島 圭一) of NEC’s marketing division has joined the advisory board of the ABM Study Group, the organization behind the initiative. The ABM Study Group is membership-based and offers services including four in-person events a year.
The membership-based ABM Study Group, which focuses on Account-Based Marketing (ABM), announced that it had appointed Iijima Keiichi (飯島 圭一), Senior Director of the Marketing Operations Division at NEC Corporation, as a new advisory board member. Iijima has built practical experience in sales digital transformation and data-driven marketing at Japanese and foreign-affiliated companies, and currently leads the launch of ABM and marketing transformation at NEC.
The ABM Study Group is membership-based and aims to provide a closed forum for sharing knowledge. It holds four in-person events a year in Tokyo. Members receive services including research reports and individual consultations with experts. The group plans to enhance the value it provides to member companies by drawing on Iijima’s expertise.
Since beginning his career in 1993, Iijima has led digital marketing at Microsoft and promoted sales digital transformation and data-driven marketing at NECソリューションイノベータ. From 2026, he moved to NEC Corporation, where he is promoting the launch of ABM and marketing transformation.
Official information about the ABM Study Group and details on participation are provided on its official website and event page. An introductory event is scheduled for 8 October under the theme “The Reality of Collaboration Between Sales and Marketing for Successful ABM: Lessons from SmartHR’s Practice.”