AJINOMOTO launched the new “Pure Select Mayonnaise Fuw A Ama,” the first national-brand regular mayonnaise product in the line to pursue flavor differentiation. Honey and proprietary technology create a gentle flavor without a sharp acidic edge, and first-month sales exceeded 1 million bottles.
AJINOMOTO announced the new product “Pure Select Mayonnaise Fuw A Ama,” using honey and proprietary technology to offer a flavor different from its conventional products. It aims to differentiate the flavor of a national-brand regular mayonnaise for the first time and capture consumer demand for different preferences in acidity.
First-month sales exceeded 1 million bottles, and the accessible pricing strategy is also said to have supported sales.
An experiential event is scheduled to begin in Tokyo on 5 November, offering consumers an opportunity to try the new flavor.