バイウィル Director Isa Yosuke (伊佐 陽介) discussed the vision of transforming GX into something people want to do, as well as the company’s business structure and the history of its integration. He explained the business model of turning environmental value into assets and developing and disseminating climate assets.
バイウィル was established through the management integration of フォワード and Waara, which provided brand consulting to connect activities, including non-financial activities, with corporate value. Its core business is now discovering and enhancing environmental value as a latent asset and converting it into economic value.
The company defines assets containing environmental value as climate assets and calls its business model, which provides proprietary solutions for developing and disseminating them, a climate asset developer. Many companies tend to view GX promotion as a cost, but the company points out that investors also seek business models capable of generating long-term revenue and earnings, making the identification of materiality important.
Director Isa Yosuke (伊佐 陽介) presents a vision of transforming GX from something that must be done into something people want to do. Against the backdrop of the accounting structures of Japanese companies and the challenge of short-term pressure on profits, he discussed the importance of positioning environmental issues as a factor in sustainable growth rather than as an external diseconomy.