Sanrio’s Chinese subsidiary announced that it would cancel its collaboration with the drama VIVANT. It said the collaboration contained expressions inconsistent with its corporate philosophy, “Everyone Gets Along,” and that related projects and promotional activities would also be discontinued.
三麗鷗（上海）国際貿易有限公司, Sanrio’s Chinese subsidiary, issued a statement on Chinese social media on the 28th announcing the cancellation of its collaboration with VIVANT. The company said it had determined that the collaboration contained expressions that conflicted with Sanrio’s corporate philosophy.
The statement was issued through the company’s official Weibo account and specified that the collaboration between VIVANT and Sanrio characters would end. It also stated that related projects and promotional activities would be discontinued going forward.
The article cited the removal of expressions inconsistent with the company’s philosophy as the reason for the cancellation and said further announcements on future developments related to the collaboration were expected.