While Saizeriya is being reported as performing well, with revenue and profit rising amid higher prices, Gusto's store count is declining. The trends at the two chains are considered contrasting.
Saizeriya has continued to post record results while maintaining its prices, and social media users have at times praised it as “too cheap.” Low prices, such as ¥300 for Milan-style doria and ¥100 for a glass of wine, have attracted attention.
Gusto has one of the largest store networks in Japan, but its store count continues to decline, with a slight downward trend as locations are converted to other formats, including Sukesan Udon.
According to the latest results announcement, for the third quarter of the fiscal year ending August 2026, Saizeriya's revenue was ¥221.332 billion, up 17.5% year on year, and operating profit was ¥13.327 billion, up 25.6%. Domestic revenue was ¥149.801 billion, domestic operating profit was ¥5.592 billion, and the number of domestic stores was 1,063, up 12 from the same month a year earlier.
Meanwhile, Gusto's store count fell by 28, from 1,230 as of January 2026 to 1,202 as of August. Miwa Daisuke (三輪 大輔) analyzed the situation as follows: “It is not simply a matter of Saizeriya being great and Gusto being bad.”