Tanaka Ritsuko (田中律子) has been appointed brand ambassador for Tenstar Hena Color Treatment. She will begin activities in August 2026 and is expected to communicate the product’s appeal and the brand’s values to a wider audience.
株式会社三宝 announced that it would appoint Tanaka Ritsuko (田中律子) as brand ambassador for Tenstar Hena Color Treatment, the flagship product of its hair solutions brand Tenstar. The product contains henna leaf extract and is designed to color gray hair while retaining moisture in the hair through its proprietary Micro Color Coat formula. It uses a 5-free formulation without diamine, parabens, silicones, mineral oil or fragrance, and is available in 9 shades.
According to @Press, the source of the announcement, Tanaka Ritsuko’s (田中律子) lifestyle and image were considered a good fit with the brand’s vision of “growing older beautifully while staying true to yourself,” which led to her appointment. She will feature in a range of initiatives, including key visuals, in-store promotional materials, the brand website and social media, with the company planning to build awareness by communicating the brand message.