Tokyo Soir's form forma will launch on 1 November a special website, “Hatachi Dress: Become the Person You Want to Be,” featuring a dress-diagnosis tool based on a survey of 300 women aged 18–25. Visuals of Nakajima Runa (中島 瑠菜) wearing dresses from the 4 types will also be released.
The special website “Hatachi Dress: Become the Person You Want to Be” will launch to recommend dresses suited to each user for after-parties and reunions following coming-of-age ceremonies. The survey of 300 women aged 18–25 found that many were concerned about not knowing which designs were appropriate for the occasion or which designs suited them. It also showed that “suiting me” was the most important consideration when choosing formalwear.
The site features a new dress-diagnosis tool that recommends dresses based on users' answers. Product images display tags such as “2WAY” and “mix and match,” and the site also recommends different ways to wear set items. Coupons usable in stores and online are distributed after the diagnosis, with the coupon period running from 1 November 2026 through 30 November.
Visuals of Nakajima Runa (中島 瑠菜), who turns 20 this year, wearing dresses from the 4 types will be released, with the aim of presenting the products in a way that women of the same generation can readily identify with. The survey covered 300 women aged 18–25 across Japan and was conducted online from 25 September to 1 October 2026.
The dresses recommended by the diagnosis tool comprise 4 types, developed from last year's “KAWAII/OTONA” categories, with 4 styles per type and prices of ¥19,800–¥28,600 including tax. Examples include KAWAII×SWEET, KAWAII×DREAMY, COOL×CHIC and COOL×MODE.