As generative AI continues to advance, this article presents UNITED ARROWS' efforts to enhance the value of people on the sales floor through real-world examples. It portrays how the sales master's approach passed from father to son, as well as how the passion of employees who changed careers contributes to the organization's strengths.
While purchasing behavior in the age of AI tends to be completed digitally, the sales floor at UA is presented from the perspective that an approach based on "meeting people" and "selling a life" helps motivate customers. The article features the case of a father and son in which the son followed in his father's footsteps and joined UA, suggesting that continuity in the workplace over the long term could become a source of strength.
As the first article in the series, it positions the launch of TABAYA Holdings as a new chapter for UA and shows how the role of people whose value cannot be replaced by AI is being reassessed. This raises the question of how an organization can build a competitive advantage in the age of AI based on "who you buy from." The article is structured around concrete examples of career-change motivations and sales philosophy.