In a survey by 創作品モールあるる of behavior after receiving gifts among people aged 20–59, 75.4% of recipients went on to search for or purchase the product. Of those who had received a gift in the past year, 53.0% had done so; 29.2% bought the same product for themselves, and 23.1% gave it to someone else.
創作品モールあるる conducted a nationwide survey of men and women aged 20–59 on behavior after receiving gifts. The results showed that 75.4% of people who felt they wanted the product again or wanted to give it to someone else subsequently searched for the product, looked up a store or took other actions leading to a purchase. The proportion who had received gifts in the past year was 53.0%, providing background for the survey data.
Among products that recipients wanted again or wanted to give to someone else, 75.4% led to actions such as a purchase or search. In particular, 29.2% bought the product for themselves and 23.1% gave it to someone else. This indicates that receiving a gift can become an entry point to subsequent purchasing activity.
The top reason for purchasing was “I actually ate or used it and thought it was a good product,” at 61.5%, followed by “it suited my tastes,” at 51.3%, and “I wanted to eat or use it again,” at 43.6%. These factors motivated recipients to search for the product later by brand name or to remember the product name and seek it out again.
The most common method of gathering information when making a purchase was “remembered the brand name and searched for it,” at 53.8%. This was followed by “remembered the product name and searched for it,” at 48.7%, and “remembered the packaging or logo and looked for it,” at 23.1%. The results suggest that making it easy for recipients to find the product or store later can lead to purchases.