Mitsubishi Electric and Mitsubishi Electric HALLE in Düsseldorf, Germany, continue their partnership aimed at making a long-term contribution to the local community and creating experiences. Starting with the 2011 naming-rights agreement, the partners have pursued facility upgrades and support for community events.
Mitsubishi Electric HALLE in Düsseldorf, western Germany, continues to function not only as a venue for events but also as a place where people meet and share common experiences. Mitsubishi Electric has demonstrated a long-term commitment to HALLE that goes beyond advertising-oriented sponsorship and is promoting initiatives to strengthen ties with the local community.
The value of the long-term partnership is reflected in the venue's growth and its contribution to the local community. Representatives overseeing the brand partnership and hospitality functions position the collaboration as an opportunity for co-creation. The relationship, which extends beyond sponsorship, is said to create value for visitors, partners and the local community.
Specifically, in 2022, outdated air-conditioning equipment was replaced with a Mitsubishi Electric chiller system, improving energy efficiency and visitor comfort. In 2023, the POLSTAR editorial team selected HALLE as the number-one venue among European venues of a similar size, recognizing the results of the long-term investment.
The partnership between Mitsubishi Electric and HALLE also contributes to strengthening the local community. Long-term relationship-building through educational programs and support for community events in Düsseldorf and Ratingen, as well as initiatives to develop the next generation in collaboration with schools and universities, is positioned as a foundation of the companies' activities.