For 60 years, Casio has continued to sell more than 20 million calculators annually in overseas education markets, maintaining a dominant position. This has been supported by gritty efforts to develop educational markets and thorough anti-counterfeiting measures.
In overseas markets, scientific calculators have become essential tools in educational settings, and Casio Computer holds a dominant share of the calculator market.
Behind this is gritty sales activity targeting educational institutions in emerging markets, with the development of local distribution networks regarded as a factor in the company's growth.
The thorough implementation of anti-counterfeiting measures is also said to have contributed to business stability.