A feature on the growth of Nissin Foods’ Cup Noodles PRO High-Protein & Low-Carb Series and trends in the low-carb products market. The article summarizes key points from related events and corporate initiatives.
Nissin Foods offers the Cup Noodles PRO High-Protein & Low-Carb and Reduced-Salt Series under its flagship Cup Noodles brand. The series was developed to achieve a 50% reduction in carbohydrates by increasing the protein content of the soup and incorporating dietary fiber into the noodles. It was launched in 2021 and has since been marketed to health-conscious consumers.
The market for low-carb products has continued to grow moderately despite the impact of higher prices. Products that address nutritional balance, including dietary fiber, alongside carbohydrate reduction have become increasingly prominent. A market trend is the expansion of product lineups combining low-carbohydrate content with other ingredients.
In addition to the low-carb feature, including the MeDiet Japan2026 event, initiatives introduced include Matsutani Chemical Industry’s efforts to raise awareness of allulose, Abbott’s expansion of its Glucerna series, and Saraya’s redesign of the packaging for Lakanto S. Companies are working to highlight the functionality and taste balance of their low-carb products and strengthen their appeal to health-conscious consumers.
Distribution trends include Mitsubishi Foods’ efforts to strengthen foodservice channels and expand e-commerce sales for its “Karada Shift” brand, among other moves to expand sales channels centered on low-carb products. The overall low-carb products market is expected to continue growing, including proposals combining these products with appropriate fat intake, according to one view.