【Food E-Commerce for Older Adults】Sales of Modified-Diet Osechi Expand as Companies Address Needs Through Specialization

Strengthening the EC offering of texture-modified osechi for older adults, with attention to reduced salt and ease of chewing. The range of meal options supporting family gatherings over the New Year is expanding.

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The story

EC companies offering texture-modified and therapeutic foods for older adults are strengthening their offerings of reduced-salt and easy-to-chew osechi to meet New Year demand.

Drawing on their specialist expertise, the companies aim to expand sales of texture-modified osechi so that families can enjoy New Year meals together.

At a glance

TypeStrengthening the offering of texture-modified osechi

TimingExpanding to meet New Year demand

Market outlookAiming to expand through EC

TargetEC companies serving food for older adults involved

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