As part of its 80th anniversary celebrations, Taiko Pharmaceutical has launched a train wrapped in a Seirogan design on the Osaka Metro Midosuji Line. The campaign covers the front 2 cars of 1 30000 Series trainset and will run for approximately 1 year. Station restroom advertising has also been displayed for the first time.
On 10 November, Taiko Pharmaceutical launched advertising on a train wrapped in the design of its Seirogan series on the Osaka Metro Midosuji Line as part of an initiative marking the company’s 80th anniversary. The campaign covers the front 2 cars of 1 30000 Series trainset. The entire car bodies have been painted Seirogan orange, with the message “For stomach troubles in Japan” displayed on the front and sides. The operating period is approximately 1 year, and this is the first time Osaka Metro has operated a train wrapped for a pharmaceutical product.
For approximately 1 month after the start of operations, the train will run with a special headmark featuring the “trumpet logo” displayed on the front of the train. As the Midosuji Line includes above-ground sections, it is expected to offer opportunities to photograph the train against the cityscape and the scenery around the Yodogawa Bridge. In addition, on Platform 1 at Hommachi Station on the Yotsubashi Line, the nearest station to the company’s head office, the company has begun an initiative covering the area from the entrances to the men’s and women’s restrooms through to the individual stall doors with Seirogan advertisements. This is Osaka Metro’s first station restroom advertising initiative.
The company’s official X account (@seirogan_cp) is also running a giveaway campaign through 9 December, offering Amazon gift cards and original acrylic keychains featuring the wrapped train.