Orico and CASM announced a collaboration to jointly develop digital advertising products using first-party data. Against a backdrop of tighter regulation and restrictions on third-party cookies, the companies are exploring new data-use models.
Orico and CASM announced a collaboration to jointly develop digital advertising products using first-party data. The announcement does not specify the product names or development timeline, but indicates that the companies will advance their partnership within a joint-development framework.
In the internet advertising market, regulations aimed at protecting personal information have been tightened, while restrictions on the use of third-party cookies have progressed. Against this backdrop, the development of advertising solutions using first-party data has attracted growing attention.
The purpose of the joint development is understood to be the advancement of product design and delivery for new digital advertising offerings using first-party data. Within this framework, the two companies are expected to consider how the data will be used and how they will collaborate.