Fujita Kanko announced that it will open Hotel Gracery Ise (tentative name) in Ise, Mie Prefecture, in autumn 2028. The company will acquire the land itself and adopt an asset-owning model under which it will undertake construction and operations, providing domestic and international travelers with a base for stays that draws on the area's attractions.
On 16 October 2026, Fujita Kanko announced that it will open a new hotel, Hotel Gracery Ise (tentative name), in Ise in autumn 2028. The opening is intended to expand the company's locations under its medium-term management plan through an asset-owning model. 14242
The new hotel will be built in a convenient location, a 4-minute walk from Kintetsu Ujiyamada Station and a 7-minute walk from Ise Jingu's Outer Shrine, and is planned to have a total of 128 rooms. The upper floors are expected to feature WHG Hotels' first directly operated facility equipped with a large communal hot-spring bath and dry sauna. In line with the brand's focus on breakfast, the hotel also plans to offer menus featuring ingredients unique to Ise. 102
The opening is part of the strategy to expand new locations, and the company plans to use a range of development schemes going forward, including asset acquisitions under which it will own the land and buildings itself. Against a backdrop of inbound demand in Ise and growing interest ahead of the periodic rebuilding of the Ise Jingu shrine, the company aims to encourage visitors to explore the area through locally focused operations. 201