Demand for related services is rising as companies are expected to be required to implement measures against customer harassment from 1 October, while many businesses have yet to begin preparations. Companies are rushing to establish the necessary systems.
Mandatory measures against customer harassment are scheduled to take effect from 1 October, requiring companies to clarify their policies and establish appropriate response systems. Inadequate measures could make companies subject to advice, guidance or recommendations from prefectural labour bureaus, increasing the need for action.
Because the requirement covers not only consumers but also business partners and others, it will be an issue for all business operators, including B2B as well as B2C companies. Inadequate measures could increase the risk of adverse physical and mental effects on employees, claims for damages and recognition as an occupational accident, and could also lead to additional costs.
The stock market is increasingly viewing the requirement as creating business opportunities for companies offering countermeasure services. Examples highlighted include the collaboration between ネクストジェン and モビルス and the spread of AI-powered countermeasure tools. Solutions featuring generative AI-based dialogue training, real-time detection, and recording and analysis functions are attracting attention.
The article concludes by naming customer harassment-related stocks such as アドバンスト・メディア, セーフィー and ベルシステム２４ホールディングス, and notes that the companies’ initiatives could influence future market trends.