JTB has published its 2026 Overseas Travel Report. Japan’s overseas travel rate was 12% overall and 34% among women in their 20s, indicating a higher rate among younger age groups, while responses to rising travel costs remain a focus.
According to JTB’s 2026 Overseas Travel Report, the analysis provides an overview of the state of overseas travel among Japanese people. Published since 1988, the report serves as a long-term reference on travel demand trends and market characteristics.
A key finding of the survey was that the overall overseas travel rate was 12%. By age group, the rate among women in their 20s was particularly high at 34%, showing that overseas travel is especially prevalent among younger age groups.
Rising travel costs were cited as a factor, with the view that younger generations are more likely to be affected. This suggests that fluctuations in travel costs could influence future market recovery and demand trends.