As expectations grow that Nikon will announce new products at year-end and the start of next year, the company has indicated that it may revise its full-year outlook downward, with 2 models expected to be launched from autumn 2026 onward.
At this time of year, the question of when Nikon will launch its next camera or lens comes up every year. August is considered the cutoff for announcement timing, and in the past, multiple models have been announced between April and July and between September and November.
The latest earnings materials refer to a “downward revision to the first-half sales plan,” leading to speculation that the launch of new products may in fact have been delayed. As a result, full-year camera sales are expected to decline by approximately 50,000 units, while lens sales are also expected to fall by approximately 50,000 units.
The delay in launching new products is expected to push announcements and shipments originally planned for this year into next year or later, strengthening speculation that 1 model will ship in autumn and another after the start of the new year.
The article attributes the situation to the weakness of the overall digital camera market, citing the Chinese market as one factor behind the decline. Despite this running counter to the trend in announcement timing during the year, the possibility of new products appearing between January and March has also been noted.