The Kushiya Monogatari and Rilakkuma collaboration has been confirmed. Decor, limited-edition merchandise and a collaboration drink bar will be introduced at flagship stores in 5 locations nationwide, starting on 16 October.
Kushiya Monogatari and San-X’s Rilakkuma are collaborating, with limited-edition “collaboration flagship stores” to open at 5 locations nationwide in Tokyo, Yokohama, Nagoya, Osaka and Fukuoka as the first phase. The flagship stores will be decorated around the world of Rilakkuma, with special experiences and limited-edition merchandise available.
A “Rilakkuma Collaboration Drink Bar” will be introduced at Kushiya Monogatari stores nationwide, with a limited-edition illustrated sticker included with the regular drink bar. In addition to merchandise exclusive to the flagship stores, original merchandise exclusive to visitors will also be sold.
As a first-phase benefit, 2 types of A4 clear files exclusive to visitors will be available, with prices shown for each type. As supplies are limited, sales will end when each store reaches its planned quantity. Photo frames will also be provided, allowing visitors to enjoy commemorative photos using a web photo frame.
A follow-and-repost campaign will be held from 10:00 on 9 October. In addition to meal vouchers being awarded by lottery, a second phase is scheduled to begin on 20 November.