Paris-based Seasonly is making its debut in the Japanese market. Centered on “Skin Building,” a new approach to beauty that supports the skin from within, the brand will hold the “Glow Bar” pop-up at Isetan Shinjuku Store from 16 September to 6 October.
Paris-based beauty brand Seasonly has announced its debut in the Japanese market. Centered on Skin Building, an approach to care from within, the brand proposes a new method that focuses on the skin’s structure and function. As its first Japanese activation, it plans to hold a pop-up at Isetan Shinjuku Store.
The limited-time event, titled Glow Bar, will offer product experiences and facial massage instruction. Guidance on facial gestures that can be performed at home will also be provided, with the aim of encouraging regular daily care routines.
Seasonly’s Skin Building philosophy focuses not only on caring for the skin’s surface but also on supporting the structures that underpin it. Its defining feature is the combination of high-performance skincare, appropriate facial massage and simple daily gestures.
The brand’s messaging also refers to scientific evidence. It cites research indicating that exercise habits affect skin elasticity and dermal structure, suggesting the importance of an approach from within. It also refers to research suggesting that interactions between muscles and skin affect the appearance of the face.
Its ingredient policy emphasizes vegan formulations and a high proportion of natural-origin ingredients, alongside a “no-list” policy that excludes more than 200 types of ingredients. Through gentle product formulations, the brand aims to bring out natural beauty.