ほっかほっか亭 announced the rollout of seasonal autumn-limited menus and a new brand to mark its 50th anniversary. From 1 September, the company plans to launch a moon-viewing tempura rice bowl and a matsutake range, revamp its seaweed bento offerings, and introduce new items under One-Hand BENTO in succession.
As new products featuring the flavors of autumn, the company will begin offering a moon-viewing tempura rice bowl for a limited time from 1 September, followed by matsutake bento and matsutake meal from 4 September. Coupons will also be distributed to official app members.
To mark its 50th anniversary, the company will revamp its seaweed range, including seaweed bento, with the addition of a new tuna mayonnaise topping, effective the same day. In conjunction with this, it will run the Nori Nori Marathon Campaign, awarding coupons to all ほっか app members who complete the campaign.
Under the new One-Hand BENTO by ほっかほっか亭 brand, the company will also launch Tsukimi Wagyu and Tsukimi Chicken as new autumn products. In addition, it will introduce Steamed Silky Pudding as a new dessert in its steamed-in-a-bamboo-steamer range.