QB HOUSE’s new format, FaSS, offers ¥2,400 cuts. Services combining cutting and styling are completed in approximately 20 minutes, and the rollout of stores targeting women as a new customer segment is progressing.
FaSS is a haircut-focused salon brand newly launched by QB Net Holdings, which operates QB HOUSE. It provides cutting and styling in approximately 20 minutes and offers the service at the low price of ¥2,400. Customers are also broadly expected to use outside beauty salons separately for coloring and perms, with a service policy focused on speed and affordability.
FaSS began as a predecessor brand called “Quatre Beaute,” targeting women, and opened 3 stores in Omotesando, Shinjuku and Yurakucho. Today, with the FaSS Nakameguro store as its core location, it has expanded its floor area to approximately 1.5 times that of QB HOUSE, provided a more spacious waiting area and pursued a comfortable customer experience. The number of visitors has increased year after year from 15,420 at the time of opening, and the current male-to-female ratio is approximately even.
FaSS’s strategy includes counseling, the use of 24 cutting techniques, and recording visit histories and managing waiting times through its dedicated “FaSS Passport” app. The app reduces unnecessary conversation and promotes consistency in technique, establishing a system capable of providing services of the same quality at every store. It has also introduced a system that allows customers to register their credit card details in advance, so they do not need to make payment at the store after the service.
Many FaSS customers praise its “care and ability to make suggestions beyond what the price would suggest,” and many are said to visit based on recommendations from family and friends. Miyagi Shiho (宮城志歩) says that the fact that hairstylists prioritize customer satisfaction above all else, without being influenced by the price, has contributed to the high number of repeat customers.