Squadbase株式会社 announced a new logo and brand colors. The new design features a geometric symbol based on the katakana lettering and an indigo-toned color scheme, with an impression intended to support international expansion as a Japan-founded AI data agent.
Squadbase株式会社, which provides the AI data agent “Squadbase,” announced that it had refreshed its logo and brand colors. The new logo consists of a geometric symbol based on the katakana lettering and a color scheme centered on Japan's traditional indigo, and is scheduled to be rolled out sequentially across applications and documents, starting with the official website.
The design emphasizes that the product originated in Japan while aiming to create an impression suited to international expansion. The symbol has an asymmetrical geometric form, with a traditional Japanese pattern on the inside expressing elements of Japanese culture.
Indigo is used as the primary color, making the shade known as Japan Blue, a traditional Japanese color, the core of the design. The fact that the Japanese reading of indigo, “ai,” is also associated with AI has likewise been incorporated into the brand design.
The new identity will be phased in starting with the official website. Squadbase applications, documents and event pages are also scheduled to be updated with the new logo, with the aim of enhancing brand consistency.