Approximately 40 stores operating on Rakuten Market will hold the “Rakuten Kuishinbo Festival” at the Yoyogi Park venue. The event will link in-person sales with online purchases and promote buying through the sale of approximately 400 products, a stamp rally and points returned to customers.
Rakuten Group is holding the “Rakuten Kuishinbo Festival” from 9 to 12 October at Yoyogi Park Event Plaza in Tokyo. Approximately 40 stores are participating, and around 400 products will be sold at the venue. Admission is free.
Positioned as a food festival connecting the city with the internet, the event features a stamp rally linking purchases at the venue with online shopping. Stamps are earned when purchases exceed a certain amount, with original merchandise, Rakuten Points and coupons for online purchases offered as prizes.
In addition to the participating physical stores, a dedicated online page has been set up showcasing approximately 220 stores and around 16,000 products. The event aims to expand points of contact between stores and consumers by combining in-person and online experiences.
Kibo Isawa (伊澤希望), a participating company representative, said the company would strengthen collaboration not only with participating stores but also with manufacturers and Rakuten Group companies, and would implement points-return campaigns linked to payments made at the venue.
The Tokyo venue is located within the “17th Kyushu Tourism and Products Fair in Yoyogi 2026.” Opening hours are 10 a.m. to 8 p.m., closing at 7 p.m. on the final day.