Wismettac Group and CULTA will take their vertically integrated business model, linking variety development and production technology, global. Against a track record of favourable reviews from trial sales in the US market, the companies indicated that they will continue strengthening their collaboration.
Nishimoto Wismettac Holdings has entered into a basic agreement with its subsidiary Wismettac Foods and agricultural start-up CULTA. The companies aim to build a vertically integrated model combining variety development and production technology with a global sales network, driving the process consistently from development through sales of varieties suited to markets and production environments around the world.
CULTA has AI-powered accelerated breeding technology using genomic information and image analysis, shortening the development of new varieties based on conventional crossbreeding. It has successfully developed and commercialised multiple varieties, including SAKURA DROPS, and plans to expand upstream initiatives using its varieties and production technology.
Wismettac will use its domestic and overseas sales network and market knowledge to promote high-quality Japanese agricultural products globally. It has conducted trial sales in North America through IKIGAI FRUITS and received favourable reviews, and indicated that it will coordinate variety development and sales strategies based on its track record in the US market.
With global expansion in mind, the companies will continue discussions covering potential future expansion into Europe, the creation of sales opportunities in Asia and North America, and the use of overseas production. They plan to expand production in Japan and Malaysia in spring 2026, with sales in urban areas of Southeast Asia also under consideration.