Beauty brand bobe is launching Cocoa Brown, a new shade of its popular Skin Color Balm, along with the reissued shade Swim Mint. The launch date is 16 October 2026, and the tax-inclusive price is ¥3,960.
bobe, HYBES's beauty brand, announced that it is adding the new Cocoa Brown shade to its popular Skin Color Balm and relaunching the reissued shade Swim Mint in its much-anticipated form. Sales will begin on Friday, 16 October 2026, and the product will be available through the official online store.
The product contains 95% or more beauty ingredients and is offered as a multifunctional balm developed with a skincare approach. While protecting the skin from daytime dryness and external stressors, it is designed to provide a cohesive finish when used on the lips, cheeks and eyes. A minimalist single-shade application requiring no technique, combined with layering, creates a skin-friendly sheen and a healthy flush.
The range comprises 7 shades, including nuanced colors suitable for all skin tones and facial features. The product description highlights a texture that melts with body heat and fuses with the skin, as well as its ability to maintain a natural radiance even when layered. It is presented as having a clean, free-from formula designed without ethanol, mineral oil and other ingredients.
The product is named bobe Skin Color Balm and is priced at ¥3,960 including tax. Sales are scheduled to begin through the official online store at 12:00 on 16 October, with information on the packaging and how to use the product also provided.