A seminar has been announced on the causal analysis of gamers’ purchasing behavior. The online event will examine how livestream commentary, game worlds and gacha affect purchase intent.
The seminar, titled “The Real Reasons People Buy and Pay for Games, Revealed Through Causal Analysis: How Do Livestream Commentary, Game Worlds and Gacha Affect Purchases?”, will be held online via Zoom from 14:00 to 15:00 on 12 November 2026 (Thursday). Advance registration is required, and participation is free.
The organizing company is Cross Marketing Inc., headquartered in Shinjuku, Tokyo. Registration will be accepted through the announcement page and detailed link on the company’s official website, and the viewing URL is scheduled to be sent via Zoom after registration.
The seminar will seek to clarify, from the perspective of causal analysis, how factors such as livestream commentary, game worlds and gacha affect purchasing behavior. The event will also include the disclosure of quantitative survey results. The company has indicated that it will continue providing information through marketing research and solutions.