BOULIES, a chair brand from the UK, held a presentation event in Minami-Aoyama, Tokyo, to mark the first anniversary of its entry into the Japanese market and unveiled the new Boulies Master Rex 2026. The company also began presales on Makuake.
BOULIES, a chair brand from the UK, held a business strategy presentation in Minami-Aoyama, Tokyo, to mark the first anniversary of its entry into the Japanese market. Representative Director and CEO Bao Chenfei (包晨飛) took the stage to discuss the company's progress over the past year and its strategy going forward, while also unveiling a new product.
As part of its first-year progress in the Japanese market, the company said its Japanese subsidiary was established in September 2025 and that it achieved sales of ¥40 million in its first year. More than 200 comments and opinions were received from visitors. Going forward, the company plans to develop products for the Japanese market and strengthen its after-sales service structure.
The new Boulies Master Rex 2026 features synchro rocking with a maximum range of approximately 15 degrees, a retractable footrest, 4-way lumbar support, 6D armrests and stepless reclining of up to 165 degrees.
Presales for the Boulies Master Rex 2026 will run on Makuake from 11:00 on 22 October 2026 to 22:00 on 28 December 2026, with delivery scheduled for the end of February 2027. The manufacturer's suggested retail price is ¥72,800, with rewards including early-bird, super early-bird and presale discounts. The product is also scheduled to be displayed in Makuake's exhibition area in Akihabara.