Samsung Electronics Japan held a media briefing to mark the launch of the Galaxy Z Fold8 Ultra, Fold8 and Flip8 in Japan, aiming to drive the adoption of foldable smartphones in the Japanese market. The company announced a domestic growth strategy centered on the 3-model lineup and expanded opportunities to experience the products in stores.
Samsung Electronics Japan held a media briefing to mark the launch of the Galaxy Z Fold8 Ultra, Fold8 and Flip8 in Japan. The speakers were Ohashi Hidetoshi (大橋秀俊), Executive Officer and Deputy Head of the company’s MX Business Division, and Kobayashi Kenichi (小林謙一), Executive Officer and CMO. They presented the new products’ sales performance in Japan, their response on social media, and the expansion of opportunities to experience the products in stores.
It was explained that the 3 latest models launched in Japan will be offered as 3 options designed to meet different lifestyles and use cases.
The current foldable smartphone market is still growing. The company said it views foldable smartphones as an important option that will become a standard for smartphones in the future and will continue proposing products tailored to individual needs.
The event was seen as an effort to promote the adoption of foldable smartphones in Japan by expanding opportunities to experience the products in stores and creating an environment in which they are easier to purchase.