広島電鉄 has established a new subsidiary, ひろでんプラス, to strengthen the development of merchandise using its own intellectual property, including tram designs. It plans to expand its merchandise lineup from approximately 70 items currently to more than 100 by next spring, and aims to launch a sales website by year-end.
広島電鉄 announced plans to fully develop merchandise using its intellectual property, including tram designs and logos, through its newly established subsidiary ひろでんプラス in Naka Ward. The establishment of the new company is positioned as part of an effort to diversify revenue sources by using these assets as a growth driver.
The company has disclosed plans to expand its current merchandise lineup of approximately 70 items to more than 100 by next spring. It also expects to launch an online sales website by year-end, expanding its sales channels online.
Through the new business entity, the company aims to establish an intellectual-property-based merchandise business, strengthen its existing product lineup and create new revenue sources. Specific future initiatives and details of new products are expected to be announced in due course.