Ogishima Hisae (荻島 央江), the fourth-generation president of ナガオカ, which holds a 90% global share of record styluses, took over management following her husband's sudden death and tripled revenue by entering new areas despite having no management experience.
In 2014, Ogishima Hisae (荻島 央江) became the fourth-generation president of ナガオカ, led by the Nagaoka family, following the sudden death of Nagaoka Hideki (長岡 秀樹). She says she had no management experience.
After taking office, she pursued a strategy of moving into new areas and developed initiatives beyond the scope of the existing business. As a result, revenue reached three times the level before she took office.
The article focuses on Ogishima's management turnaround story, while introducing ナガオカ's position in the global record-stylus market and its outlook.