YAMATO INTERNATIONAL INC. will begin selling a magnetic supportwear T-shirt under Crocodile this autumn/winter. The product has been certified as a controlled medical device, and will be developed in partnership with Phiten through Crocodile men's stores and online shops.
YAMATO INTERNATIONAL INC. has announced plans to launch, as a new product for this autumn/winter, its first magnetic supportwear T-shirt with permanent magnets placed on the back. The product is positioned as a controlled medical device that has cleared review by a third-party organization.
The product is a T-shirt designed for everyday wear and uses Phiten's METAX technology. It is made from a 35% cotton and 65% polyester blend, available in white and black, and priced at ¥5,500 including tax.
Sales will focus on Crocodile men's stores and online shops. The aim of the development is to provide both the enjoyment of going out in clothes people like and functionality for body care.
This initiative is positioned as the first step in promoting improved circulation and relief from stiffness in daily life through a new concept in dynamic wearables.
The first product is limited to a T-shirt because focusing on the item worn most frequently in daily life will raise the level of completion, with the goal of creating a "100-point garment."