AirTrip will make Habit Pilates a subsidiary, bringing in its small-group machine Pilates business based in Shibuya, Tokyo. The acquisition date, acquisition price and acquisition percentage have not been disclosed, and Habit Pilates is said to operate 12 locations. The move has also been reported as aimed at expanding its beauty franchise business.
AirTrip, which operates an online travel business, announced that it would make Habit Pilates, which operates Pilates studios and a franchise headquarters, a subsidiary. Habit Pilates is said to operate 12 locations mainly in Shibuya, Tokyo, while the planned acquisition date, acquisition price and acquisition percentage have not been disclosed.
Through the acquisition, AirTrip aims to expand its beauty franchise business and expects synergies, including reciprocal customer referrals using Habit Pilates' operational expertise and customer touchpoints. Cooperation between Habit Pilates and SPEED spring has also been cited as a future initiative.
AirTrip already made SPEED spring a subsidiary in March 2026 and has indicated a policy of accelerating its beauty-related franchise expansion through integration with Habit Pilates. The specific acquisition terms have not been disclosed.
By bringing Habit Pilates into the group, AirTrip is expected to seek to expand its beauty-related franchise business while broadening its studio operating expertise and customer base.