SmallRig will exhibit at IFA 2026, featuring hands-on demonstrations highlighting lightness and portability, along with social media campaigns. The event will be held from 4 to 8 September 2026 at Messe Berlin.
SmallRig, a camera and filming equipment brand, will exhibit at IFA 2026, held in Berlin, Germany, from 4 to 8 September 2026. The booth will be in Hall 20 at Messe Berlin, Booth H20-107. The event dates, venue information and exhibition booth have been specified.
The exhibition theme is “Leicht unterwegs, Wild erleben” (“Travel light, experience the wild”). SmallRig will display rigs and accessories that combine portability and durability, and will provide a hands-on area where visitors can pick up and experience the products. The purpose of the hands-on demonstrations has been outlined.
The venue-exclusive social media campaigns include Campaign 1, TESTEN. TEILEN. GEWINNEN. Visitors who try the new products, post about them to Instagram Stories and include the specified hashtag can receive a new product. An additional gift is also being offered for Reels posts by participants with at least 10,000 followers. Campaign 2, a giveaway of IFA admission tickets, will also be held. Applications can be submitted via the official Instagram account, with a deadline of 26 August 2026.
SmallRig has been in business for more than 10 years and develops a wide range of products, from camera cages and smartphone rigs to lighting equipment and V-mount batteries. The company has indicated that it aims to meet the needs of filming professionals through a user-participatory development model and the provision of DIY products.