Kyochon F&B will enter the Japanese market. It announced plans to open its first Tokyo store in the first half of next year and expand into surrounding cities thereafter. It has signed a strategic MOU with Japanese company 新井商事 for its entry into the local market and is developing its local operating structure.
Kyochon F&B formally announced its entry into the Japanese market and outlined plans to open its first store in Tokyo in the first half of next year. It also announced a policy of gradually expanding its store network into surrounding cities while assessing the response of the local market.
The company disclosed that it had signed a strategic MOU with Japanese company 新井商事 for its entry into the local market. It aims to establish itself in Japan by maintaining Kyochon’s distinctive taste and quality while strengthening local staff training and marketing activities.
The agreement provides for cooperation in quality control, marketing and operational training, with the aim of stabilizing local operations. The company will use a multi-unit franchise model for its store expansion and is expected to develop the simultaneous operation of multiple stores within each region.