As inbound tourism expands, hotels’ English-language support is shifting from standardized in-house guidance to communication that takes guests’ cultural backgrounds and emotions into account. Bizmates’ English-language training places importance on both top-down program design and practical design that can be used on the front line, rather than leaving outcomes solely to individual initiative.
As inbound tourism expands, the English-language support expected of hotels is changing. In addition to conventional standardized in-house guidance, communication that takes guests’ cultural backgrounds and emotions into account is increasingly required.
In light of this situation, Bizmates’ English-language training is said to produce results through an organization-wide top-down approach, rather than relying solely on individual initiative.
Emphasis is placed on practical program design that can be used in real front-line situations, with the expectation that the training content will directly support the use of English on the job.