Apple’s first foldable smartphone, the iPhone Duo, launches on 23 October 2026. The 256GB model starts at ¥364,800, about ¥120,000 more than the current iPhone 18 Pro Max.
Apple officially launched its first foldable smartphone, the iPhone Duo. The launch date is 23 October 2026, and it is reportedly available from that date through Apple’s official website and retail stores, as well as telecommunications carriers.
The 256GB model is listed at a starting price of ¥364,800, substantially higher than the previous-generation iPhone 18 Pro Max. It is expected to attract buyers who place particular value on a large display.
In addition to Apple’s official website and stores, the phone is reportedly available from carrier stores including Docomo, au, SoftBank and Rakuten Mobile. Attention will turn to actual sales trends and inventory levels.