United Super Markets Holdings Inc. began selling the Beef Sukiyaki Rice Bowl, jointly developed by 4 group companies, at Maruetsu, Kasumi, Inageya and Aeon Food Style stores from 1 October.
The Beef Sukiyaki Rice Bowl, jointly developed across the boundaries of the 4 group companies, will be sold at their respective stores from 1 October 2026. The product is called Beef Sukiyaki Rice Bowl, and the distributor is United Super Markets Holdings Inc.
The product combines a broth made with Hidaka kelp from Hokkaido with sukiyaki sauce to bring out the flavor of the beef short plate. In addition to beef short plate, long green onion, shirataki noodles and grilled tofu, the ingredients include simmered egg, with sukiyaki sauce infused into each ingredient.
The selling price is ¥598 before tax and ¥645 including tax. At Maruetsu, the price is ¥599 before tax and ¥646 including tax. The product will be sold at stores operated by Maruetsu, Kasumi, Inageya and Aeon Food Style. Some stores do not carry the product, and sales hours may vary.
The group plans to continue expanding its deli product lineup through jointly developed products that bring together the product development capabilities of its group companies.